Dina - MarketLeverage Blogger
March 19th, 2008, 11:52 AM
Wikipedia defines affiliate marketing as a web based marketing practice in which a business rewards one or more “affiliates” (meaning you) for each visitor or customer brought about by the affiliate’s marketing efforts.
(And just for your personal knowledge, affiliates are also commonly referred to as publishers in this industry.).
Now these efforts Wikipedia are referring to could mean anything from running your own website to having email lists which you can send targeted messages to.
So let’s say you have a website that’s targeted around diet and nutrition, and you get a reasonable amount of traffic each day. Well there are tons of companies out there who want to get a message for their product or service out in front of all those eyeballs that look at your site each day, and they are willing to pay for it!
With affiliate marketing you can place an ad from one of these advertisers, Let’s say the advertiser sells all natural diet pills, on your site, and every time somebody clicks on that ad and purchases a bottle of pills, you get a portion of the sale! This process is known as CPA, or cost per acquisition marketing, because essentially, what you’ve just done is helped the advertiser “acquire” a new customer.
Sometimes companies will pay just for a user clicking on an ad and filling out their personal information, like their name, email, and phone number for example. So instead of a direct sale taking place, you get paid for generating a lead for the advertiser.
Now the next question is…how do you find advertisers looking to pay you for leads? Well that’s where Market Leverage comes into the equation. Market Leverage is what’s known as an affiliate network. We work with many publishers just like you, offering them a wide selection of offers from various advertisers looking to take advantage of your traffic.
So it works something like this:
You (the affiliate) sign up to become a publisher through Market Leverage.
Market Leverage then grants you access to ALL the different offers from all the different advertisers looking to get leads. So you can think of us kind of like a Wal-mart, where you essentially come in and pick from the many items (or ads) we have on the shelves to post on your site or send out in an email. It’s totally up to you!
Once you’ve chosen an ad that you like, you post it on your website or send it out in an email blast, and then, voila!... you get paid for every user who completes either a lead or a sale, and Market Leverage starts cutting you checks for your affiliate marketing efforts!
What’s also great about Market Leverage with regards to the affiliate marketing arena, is that once you become a publisher, you get your very own dedicated affiliate manager who will keep you up to date on what’s new and exciting as far as the ads we offer. They’ll also work with you to come up with an individualized plan to set you up for success as an affiliate marketer. Now that’s not to say that it doesn’t require hard work, but we’re 110% committed to making sure you’re maximizing your efforts and your profits in the market place.
(And just for your personal knowledge, affiliates are also commonly referred to as publishers in this industry.).
Now these efforts Wikipedia are referring to could mean anything from running your own website to having email lists which you can send targeted messages to.
So let’s say you have a website that’s targeted around diet and nutrition, and you get a reasonable amount of traffic each day. Well there are tons of companies out there who want to get a message for their product or service out in front of all those eyeballs that look at your site each day, and they are willing to pay for it!
With affiliate marketing you can place an ad from one of these advertisers, Let’s say the advertiser sells all natural diet pills, on your site, and every time somebody clicks on that ad and purchases a bottle of pills, you get a portion of the sale! This process is known as CPA, or cost per acquisition marketing, because essentially, what you’ve just done is helped the advertiser “acquire” a new customer.
Sometimes companies will pay just for a user clicking on an ad and filling out their personal information, like their name, email, and phone number for example. So instead of a direct sale taking place, you get paid for generating a lead for the advertiser.
Now the next question is…how do you find advertisers looking to pay you for leads? Well that’s where Market Leverage comes into the equation. Market Leverage is what’s known as an affiliate network. We work with many publishers just like you, offering them a wide selection of offers from various advertisers looking to take advantage of your traffic.
So it works something like this:
You (the affiliate) sign up to become a publisher through Market Leverage.
Market Leverage then grants you access to ALL the different offers from all the different advertisers looking to get leads. So you can think of us kind of like a Wal-mart, where you essentially come in and pick from the many items (or ads) we have on the shelves to post on your site or send out in an email. It’s totally up to you!
Once you’ve chosen an ad that you like, you post it on your website or send it out in an email blast, and then, voila!... you get paid for every user who completes either a lead or a sale, and Market Leverage starts cutting you checks for your affiliate marketing efforts!
What’s also great about Market Leverage with regards to the affiliate marketing arena, is that once you become a publisher, you get your very own dedicated affiliate manager who will keep you up to date on what’s new and exciting as far as the ads we offer. They’ll also work with you to come up with an individualized plan to set you up for success as an affiliate marketer. Now that’s not to say that it doesn’t require hard work, but we’re 110% committed to making sure you’re maximizing your efforts and your profits in the market place.
