Brent E.
April 29th, 2008, 12:59 PM
I wanted to post our program Terms of Service, so that it is upfront for all to see. If you have any questions at all about our TOS, please do not hesitate to ask.
Terms Of Service:
Keyword Advertising Restrictions:
Affiliates may not advertise our branded keywords for any of our stores, i.e. 'csn stores', 'csn lighting', 'all barstools' etc without our permission. In addition, affiliates may not use the phrase 'Official Site' in their ad creative's, or use our Display URL without special permission granted by our Affiliate Manager.
We have an extensive list of terms that we suggest for keyword advertising for each of our stores. We would be happy to provide a list of suggested terms upon request.
eBay and Amazon Sales Restrictions:
CSN Stores Does not allow affiliates to place products, links, banners, or stores on eBay or Amazon. This type of behavior will lead to immediate dismissal from the affiliate program.
E-mail Restrictions:
Affiliates MAY use email marketing to drive traffic to our sites, so long as they comply with the CAN-SPAM Act.
Other Restrictions:
Affiliates may not advertise our products on Froogle/Google Base, and may not edit our Wikipedia, WikiHow links or entries, or other links that may be edited in public forum. Affiliates may not use pop-ups.
Coupon Restrictions:
Affiliates may not use the coupons provided to our email subscribers in their promotion of our site. The discounts offered in our emails are for our loyal subscribers only.
Affiliates sites that rank in the first two pages of any SE organic search for the terms CSN Stores Coupon, CSN Baby Coupon, or any variation of our niche stores URLs with coupon or deal included in the keyword, are subject to a different commission structure. The different commission pay-out and the technical integration are chronicled below. Please contact Affiliates@csnstores.com if you have any questions about whether or not your affiliate sites qualify for this commission structure.
First referrer in the click stream sales:
You will continue to receive a FULL commission on these types of sales. At CSN Stores we value all partners that drive new customers to our stores. All revenue is attributed to first referrer in the click stream sales. This is why I am able to continue to pay you in full for this type of traffic.
Last referrer in the click stream sales:
These sales will be limited to a 2% commission. Unfortunately this is the only way we can afford to keep you on as an affiliate. Last referrer sales are destroying our programs bottom line. These sales are simply customers looking for a coupon. At this point in the customers buying cycle they are ready to purchase the item that they have in the shopping cart. They see that we have a promo code box and go searching for a coupon for that product. If there were promo codes set up for these items the sales would not be a bother. However, the customer is clicking on a free shipping coupon or coupon that you have created. These coupons do not add value because the customer is already getting free shipping and the same price that is advertised on our site. Seeing that I do not have any active affiliate coupons, this traffic is not providing our customers with any value.
Technical Integration:
My tech team is putting a string in your pixel when you refer a customer to CSN Stores. The URL will have either a "&lastref=1" at the end of the pixel string; otherwise there will be a "&lastref=0". The coding that has a 0 in it, indicates you being first in the click stream, giving you the standard commission payout. The 1 in the coding means that you are not the first referrer in the click stream and that your commission will be adjusted to 2%.
Terms Of Service:
Keyword Advertising Restrictions:
Affiliates may not advertise our branded keywords for any of our stores, i.e. 'csn stores', 'csn lighting', 'all barstools' etc without our permission. In addition, affiliates may not use the phrase 'Official Site' in their ad creative's, or use our Display URL without special permission granted by our Affiliate Manager.
We have an extensive list of terms that we suggest for keyword advertising for each of our stores. We would be happy to provide a list of suggested terms upon request.
eBay and Amazon Sales Restrictions:
CSN Stores Does not allow affiliates to place products, links, banners, or stores on eBay or Amazon. This type of behavior will lead to immediate dismissal from the affiliate program.
E-mail Restrictions:
Affiliates MAY use email marketing to drive traffic to our sites, so long as they comply with the CAN-SPAM Act.
Other Restrictions:
Affiliates may not advertise our products on Froogle/Google Base, and may not edit our Wikipedia, WikiHow links or entries, or other links that may be edited in public forum. Affiliates may not use pop-ups.
Coupon Restrictions:
Affiliates may not use the coupons provided to our email subscribers in their promotion of our site. The discounts offered in our emails are for our loyal subscribers only.
Affiliates sites that rank in the first two pages of any SE organic search for the terms CSN Stores Coupon, CSN Baby Coupon, or any variation of our niche stores URLs with coupon or deal included in the keyword, are subject to a different commission structure. The different commission pay-out and the technical integration are chronicled below. Please contact Affiliates@csnstores.com if you have any questions about whether or not your affiliate sites qualify for this commission structure.
First referrer in the click stream sales:
You will continue to receive a FULL commission on these types of sales. At CSN Stores we value all partners that drive new customers to our stores. All revenue is attributed to first referrer in the click stream sales. This is why I am able to continue to pay you in full for this type of traffic.
Last referrer in the click stream sales:
These sales will be limited to a 2% commission. Unfortunately this is the only way we can afford to keep you on as an affiliate. Last referrer sales are destroying our programs bottom line. These sales are simply customers looking for a coupon. At this point in the customers buying cycle they are ready to purchase the item that they have in the shopping cart. They see that we have a promo code box and go searching for a coupon for that product. If there were promo codes set up for these items the sales would not be a bother. However, the customer is clicking on a free shipping coupon or coupon that you have created. These coupons do not add value because the customer is already getting free shipping and the same price that is advertised on our site. Seeing that I do not have any active affiliate coupons, this traffic is not providing our customers with any value.
Technical Integration:
My tech team is putting a string in your pixel when you refer a customer to CSN Stores. The URL will have either a "&lastref=1" at the end of the pixel string; otherwise there will be a "&lastref=0". The coding that has a 0 in it, indicates you being first in the click stream, giving you the standard commission payout. The 1 in the coding means that you are not the first referrer in the click stream and that your commission will be adjusted to 2%.
