loxly
April 30th, 2008, 10:16 AM
It's spring and it's time to check your sites for expired coupons etc.
1. Check your coupon codes. Viator only allows affiliate coupons from the CJ interface to be used and there are NO general affiliate coupons out there. There are a few exclusive site coupons, and any affiliate caught posting a coupon that wasn't created for them will be booted. So check your pages, make sure if you don't have a coupon you link to our Red Hot Discounts page instead :) It is the third top converting link when you log in to get links. (tried to put the code here for copy and paste but forgot those domains are blocked per CJ.)
2. Check your PPC campaigns. Viator updated the keyword link to clarify the following:
Publishers may not bid on trademarked terms either alone or in combination with other terms. Phrase and broadmatched bidding that includes the trademarked terms is prohibited. i.e. Viator promo codes or Viatour coupons. Affiliates doing so are subject to immediate termination.
Add Viator as a negative keyword if you are coming up in broadmatched phrases.
3. Make sure you have current product links, or if you use our datafeed, that you are using the latest one. The datafeed and product links are updated once a month, to ensure you have the latest links.
4. Remember we have datafeeds and product links in multiple currencies, so if you are planning a site with UK traffic, they will see the Viator tours in their own currency. The site also automatically detects the browsers geo location and shows the appropriate currency for them. They can override the default by selecting a different currency from the currency box.
5. Make sure your site has a sitewide privacy policy statement. This is a Commission Junction requirement and the search engines are looking for them as well.
Viator also cleaned house by removing software based affiliates and is diligent in policing trademark bidding affiliates. There is a new TOS coming that will require all affiliates to accept, so be watching for that announcement as well.
Let's make this a great spring travel season :)
1. Check your coupon codes. Viator only allows affiliate coupons from the CJ interface to be used and there are NO general affiliate coupons out there. There are a few exclusive site coupons, and any affiliate caught posting a coupon that wasn't created for them will be booted. So check your pages, make sure if you don't have a coupon you link to our Red Hot Discounts page instead :) It is the third top converting link when you log in to get links. (tried to put the code here for copy and paste but forgot those domains are blocked per CJ.)
2. Check your PPC campaigns. Viator updated the keyword link to clarify the following:
Publishers may not bid on trademarked terms either alone or in combination with other terms. Phrase and broadmatched bidding that includes the trademarked terms is prohibited. i.e. Viator promo codes or Viatour coupons. Affiliates doing so are subject to immediate termination.
Add Viator as a negative keyword if you are coming up in broadmatched phrases.
3. Make sure you have current product links, or if you use our datafeed, that you are using the latest one. The datafeed and product links are updated once a month, to ensure you have the latest links.
4. Remember we have datafeeds and product links in multiple currencies, so if you are planning a site with UK traffic, they will see the Viator tours in their own currency. The site also automatically detects the browsers geo location and shows the appropriate currency for them. They can override the default by selecting a different currency from the currency box.
5. Make sure your site has a sitewide privacy policy statement. This is a Commission Junction requirement and the search engines are looking for them as well.
Viator also cleaned house by removing software based affiliates and is diligent in policing trademark bidding affiliates. There is a new TOS coming that will require all affiliates to accept, so be watching for that announcement as well.
Let's make this a great spring travel season :)
