Geno Prussakov
October 30th, 2008, 03:48 PM
As the Online Media Manager / Sr. Manager you will be responsible for developing and managing online marketing programs designed to acquire new customers. The ideal candidate will have 3 to 5 years experience in online marketing, with strong experience managing various and diverse media outlets (paid search, affiliate marketing, lead generation, ad networks, social media, etc.) and building high-level relationships with online partners/vendors. This individual will be able to implement reporting, analysis and strategies to improve marketing campaigns in order to generate new customer acquisition and positive ROI. The candidate will have a proven ability managing multiple, competing priorities simultaneously. Responsibilities include but are not limited to the following:
Responsibilities:
• Manage search marketing campaigns for multiple programs, and employ as appropriate, advanced search techniques such as contextual ads, geo-targeting, and day-parting.
• Manage all aspects of our affiliate program including offer strategy, creative development and recruiting new partners.
• Identify, evaluate, and implement performance-based programs to support traffic, lead, and revenue goals.
• Solicit and evaluate online media proposals from advertising networks.
• Implement and review creative and copy, as well as testing multiple ads in order to identify the most effective ad placement.
• Interpret and evaluate ROI analyses and recommend new strategy enhancements based on campaign results and market conditions.
[more here (https://myjobs-en.becruiter.net/jobagent/_randomUS/profitcenter/job_details.aspx?jobid=205971)]
Geno
Responsibilities:
• Manage search marketing campaigns for multiple programs, and employ as appropriate, advanced search techniques such as contextual ads, geo-targeting, and day-parting.
• Manage all aspects of our affiliate program including offer strategy, creative development and recruiting new partners.
• Identify, evaluate, and implement performance-based programs to support traffic, lead, and revenue goals.
• Solicit and evaluate online media proposals from advertising networks.
• Implement and review creative and copy, as well as testing multiple ads in order to identify the most effective ad placement.
• Interpret and evaluate ROI analyses and recommend new strategy enhancements based on campaign results and market conditions.
[more here (https://myjobs-en.becruiter.net/jobagent/_randomUS/profitcenter/job_details.aspx?jobid=205971)]
Geno
