Affiliate Marketing Manager


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Eric Ewe
February 6th, 2009, 07:07 PM
I am helping some ABWers (members and lurkers) to connect with this company. I am not getting a referral fee or anything as I believe that what goes around comes around.

Somebody recommended me this job, I spoke to the contact person and I got the OK to post/generate some resumes.

1) Please send resume to: lauren /at/ laurengarcimonde.com
2) Subject: [ABW-EricEwe] Affiliate Marketing Manager
3) In-House position. Chattanooga, TN

Note: I think everything you need to know is on here. Please do not apply if you do not meet the requirements..i.e. In-House, etc as you are wasting your and their time. Thanks and all the best to those who apply.

This came off the job description that I got which i think fits directly into the alley of affiliate marketing.



Summary:
• The Affiliate Marketing Manager will join <<XYZ company name>> Marketing’s affiliate team and participate in the management of client affiliate programs.
• This individual will work closely with the affiliate team, as well as other teams internally, to ensure a consistent message across all marketing channels.
• The individual will be responsible for building and strategically leading the affiliate marketing team.

What does the job entail?
Responsibilities include, but are not limited to:
• Planning and executing appropriate Affiliate Marketing campaigns to meet the client needs and budgets.
• Managing affiliate relationships, which includes contract negotiations, integration and continued optimization and evaluation of ROI.
• Identifying opportunities for strategic partnerships and coordinating these relationships.
• Driving communications across all affiliate programs including newsletters, email offers and recruitment campaigns, as well as advertising creatives and copy from conception to completion
• Implementing and reporting on creative testing; review and approval of affiliates into client affiliate programs
• Researching other affiliate offerings to ensure we remain competitive
• Managing and growing client affiliate programs, both internally and network-based.
• Detailed reporting on optimization of campaigns and growth objectives including forecasting, testing, tracking, monitoring, analyzing and reporting of results.
• Conducting detailed analysis of specific groups of affiliates as necessary.
• Developing a schedule of promotions for groups of affiliates and communicating these offers with the affiliate base.
• Determining top affiliates to recruit and driving communications and offers to reach them.
• Implementing and reviewing creatives as well as testing multiple creative ads in order to identify the most effective ad placement.
• Driving new (and updates to current) affiliate landing page tests
• Negotiating affiliate placements to achieve sales and cost per acquisition goals
• Providing day to day leadership and direction to the affiliate marketing team, while effectively communicating with other internal teams
• Other duties as assigned.


Are you a good fit?
• The position requires a focused, detail oriented individual that is able to multi-task and work in a fast-paced environment.
• The ideal candidate will have a direct marketing background and experience working with affiliate networks.

What do you need to do this job?
• Minimum of 7 years of direct response marketing experience, preferably in a high growth B2C market
• Experience with affiliate networks
• Bachelor’s or Master’s degree
• Internet industry management experience very helpful.
• Previous staff management experience and ability to mobilize a team toward achievement of results.
• Strong initiative and willingness to approach work with a sense of urgency
• Knowledge of ecommerce and internet-based business models.
• Experience evaluating creative messages, analyzing results and optimizing campaigns.
• Candidate must have strong analytical skills, be detail oriented and a self-starter.
• Proven ability to meet deadlines and ability to work in a fast paced environment.
• Must be able to manage and organize multiple projects at one time.


Benefits
Medical and dental coverage, 401(k) package

<<XYZ company name>> Marketing is proud to be an equal opportunity employer!

        
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