DirectKristen
July 2nd, 2009, 05:08 PM
Direct Agent’s AccuQuote Affiliate Program is featured on Wednesday in Target Marketing Magazine’s Tipline an “e-mail newsletter for serious direct marketers looking for practical tips and strategies for profitable direct marketing.” The article titled “AccuQuote's Sean Cheyney on Getting Leads Through Affiliates” written by Target Marketing’s Heather Fletcher discusses the phenomenal success of AccuQuote’s transparent Affiliate Program which has been designed and managed by Direct Agents, a leading online advertising agency.
Target Marketing sat down with Sean Cheyney, AccuQuote’s Vice President of Marketing and Business Development, to discuss the new affiliate marketing strategies which the company began employing through Direct Agents in May 2009 (AccueQuote has been hiring Direct Agets since 2005). In the interview, Cheyney says that AccuQuote was seeking more “direct relationship[s] with publisher[s]” so that they could “do more customization to generate more high-quality leads.” Returning to Direct Agents, the agency that has “consistently delivered quality leads for AccuQuote,” the company and agency came up with a plan to add affiliate marketing techniques “into its lead generation strategy.”
Cheney tributes a large portion of AccueQuotes growth over the last 6 months to the Direct Agent’s Affiliate Program. Direct Agents has allowed AccuQuote to better reach its targeted demographic, “married couples, between the ages of 40 and 64 with a household income over $75,000.” “That’s where Direct Agents comes in and really helps us find all those publishers,” says Cheney in his interview with Heather Fletcher.
Note: The partnership of Direct Agents and AccuQuote “resulted in a finalist position in the 2009 ad:tech Limelight Awards for Best Performance Marketing Campaign.”
To read the full article, see Target Marketing’s Tipline e-newsletter.
For more information on Direct Agents and affiliate marketing strategies, visit the company website at www.DirectAgents.com.
Target Marketing sat down with Sean Cheyney, AccuQuote’s Vice President of Marketing and Business Development, to discuss the new affiliate marketing strategies which the company began employing through Direct Agents in May 2009 (AccueQuote has been hiring Direct Agets since 2005). In the interview, Cheyney says that AccuQuote was seeking more “direct relationship[s] with publisher[s]” so that they could “do more customization to generate more high-quality leads.” Returning to Direct Agents, the agency that has “consistently delivered quality leads for AccuQuote,” the company and agency came up with a plan to add affiliate marketing techniques “into its lead generation strategy.”
Cheney tributes a large portion of AccueQuotes growth over the last 6 months to the Direct Agent’s Affiliate Program. Direct Agents has allowed AccuQuote to better reach its targeted demographic, “married couples, between the ages of 40 and 64 with a household income over $75,000.” “That’s where Direct Agents comes in and really helps us find all those publishers,” says Cheney in his interview with Heather Fletcher.
Note: The partnership of Direct Agents and AccuQuote “resulted in a finalist position in the 2009 ad:tech Limelight Awards for Best Performance Marketing Campaign.”
To read the full article, see Target Marketing’s Tipline e-newsletter.
For more information on Direct Agents and affiliate marketing strategies, visit the company website at www.DirectAgents.com.
