[Vanns.com]

Hello Affiliates!

I wanted put up a posting that talked about a great way that you could increase your commissions…

Talking to your customers about Monster Cable.

Monster Cable has a fantastic brand name that carries a great deal of respect in the electronics industry. Not to mention that they manufacture fantastic cable and power products.

You’re probably thinking…”why should I go through all the extra work of talking about Monster Cable on my site?” and “is it really going to increase my commissions?”

The answers are – 1) you’ll be doing your customers a favor because a lot of products don’t come with cabling (among other points) and 2) if you sell extra you make extra.

Here’s a major product that never comes with a cable in the box – Subwoofers. You can’t use a Sub with out a cable and no manufacturer actually includes a sub cable in the box. So, as a customer, how bummed out would you be if you got your brand new Subwoofer delivered and then you had to go out and buy a cable for it before you could hook it up? Wouldn’t you be mad that you were spending unplanned money and wouldn’t you be disappointed that you couldn’t hook everything up immediately like you had planned? I would!

In fact, any of you that are selling Subwoofers through direct product links I would say that you could win repeat customers by notifying them of things like:

Subwoofers do not come with cables in the box. Take into consideration where you’ll be placing your new Subwoofer (they sound best placed in a corner) and order a cable that meets your needs. Monster Cable makes a special Subwoofer cable that uses heavier gauge conductors to transfer more energy and comes in several different lengths that are long enough for almost any application. Don’t forget your Monster Cable!

As I’ve started this new topic specifically to discuss Monster Cable, I’ll continue to post other relevant information such as info on Monster Power products. Look for more posting covering Monster Cable products in this Topic.

If you have questions, concerns or comments regarding Monster Cable please post them here. Also, if you have any special needs regarding Monster Cable let me know.

Finally, I’ve created some new links the feature Monster Cable and I’m going to continue to do so. There are two new links (one text and one banner) for Monster Cable that can be found at CJ.

Thanks!

Matt Ranta
Vanns.com
netProfits Affiliate Program
Manager
netprofits@vanns.net

[paulcook]

Matt,

I am a STRONG BELIEVER in good quality cables...100% of your picture and sound travels through it!!!

However, I see some issues with your Monster Cable link.

First, your link goes to your FRONT PAGE...this does not help. I'd like to be able to link to specific products or pages to make it useful, or at the bare minimum a Monster Cable Hookup Guide like on http://www.hometheaterinabox.com/support.htm.

Second, commission rates need to be addressed. Another affiliate program on CJ pay 12% on Monster Cable sales. (I know the markup is nice on MC.)

In my recent retail days, I used to consistently sell over 10% of my audio/video sales volume in Monster Cable and Monster Power because I was paid 10-12% commissions for doing so).

I've got other ideas IF the commission rate can be looked at.

I am excited to see you moving forward nicely with Vanns.com.

[Vanns.com]

Paul,

Thanks for your comments. I'll look into what I can do about this and get back to you. The link redirection will be possible in the near future but not quite yet.

Thanks,

Matt Ranta
Vanns.com
netProfits Affiliate Program
Manager
netprofits@vanns.net

[Vanns.com]

I wanted to share a article written by Noel Lee the founder and head of Monster Cable with all of you.

Here it is:
_______________________________________________


Audio Cables Maximize The Home-Theatre Experience


By Noel Lee

Throw away those cables that came in the box! They aren't suitable for home theater. The audio cables included with A/V components today represent the worst possible connection you can make when hooking up your home theater components.

Let's put aside the performance improvements possible with high-quality audio cables for a moment. The lack of mechanical integrity and long term corrosion problems of nickel-plated connectors are sure to degrade your signal. Cheap connectors also mean loose and intermittent connections. And how about those wispy wires? Skinny coax interconnects and lamp cords doubling as speaker cable were obviously not designed with your audio/video components' performance in mind. There's a reason why those wires are free!

Among audio enthusiasts, improved sound from high quality interconnect and speaker cables is overwhelmingly accepted to the point where dedicated audio listeners would not even think of hooking up their systems with cheap patch cables and "zip cord". With home-theater systems, properly designed cables are even more important-from both a sonic and system-design viewpoint.

In a home-theater system, there are an incredible number of connections, some of which travel long distances. Your home is a hostile environment for audio cables, which are prone to picking up noise from electromagnetic fields (AC power lines inside and of walls), dimmers, and equipment racks. The lengthy audio runs encountered in home theater require the lowest loss cable one can afford for the best performance.

Home-theater speaker cables should utilize performance technologies and be of sufficient gauge for low loss over long runs.

What About Sound?


Movie soundtracks place greater demands on an audio system than music-only reproduction! Here are the reasons why. Unlike music, there are three kinds of sounds to reproduce in a movie soundtrack: dialogue, sound effects, and music.

Dialogue is what we hear most of in a movie. Much of it is created through "dialogue replacement" in high-quality recording studios. In addition, animated feature films like "The Iron Giant" or Disney's "Tarzan" have 100% of their dialogue recorded in a studio and need to be reproduced with all the accuracy, depth, and natural sound of a fine vocal recording.

Monster Cable's patented Bandwidth Balanced® technology incorporates balanced twisted pair construction using multiple-gauge wire networks and high integrity Turbine® design connectors.

The music soundtrack is every bit as demanding as an audio recording. From classical music, to rock, to vocals...movies have it all, and the soundtrack has to reproduce it accurately.

Most important, however, are the sound effects, which make a movie come alive. Nearly every sound you hear in a movie-from rustling leaves to a violent explosion-is put there after it was filmed. There is nothing you will encounter in music that has as much dynamic range or frequency response as a film recording. And nothing is more demanding to the ear, because unlike musical instruments, these are sound you hear everyday.

You know what these noises should sound like and can easily differentiate studio-created sound effects that sound "real." All of this audio data must be played through five channels and a subwoofer, which demonstrates why high-quality audio cables are an absolute necessity for maximizing the performance of your home-theater system.

Cable-Buying Hints:

* Use "balanced" twisted-pair cables, not coaxial. Balanced cables are commonly used in recording studios. They have two signal-carrying conductors, plus a separate shield. They should use high-quality twisted-pair construction to reject interference from sound-polluting AC power lines and other sources of hum.

* Look for a high-quality fit and finish in RCA connectors. Simple gold plating is not enough. Because of the sheer number of cables in a home-theater system, cheap connectors make accidental disconnections easy and all too frequent.

* Use the highest-quality speaker cable possible. This is especially important for your front channels and subwoofer. With discrete surround systems like Dolby Digital and DTS becoming increasingly popular, it will pay to run the same high quality cables to the rear channels at the same time. Though heavier gauge wires are necessary for longer runs, don't look at only the cable size. There are special technologies developed for carrying high-current speaker signals that actually improve sound reproduction, regardless of gauge.

One final consideration; hooking up even a simple home-theater system properly is the most tedious and time-consuming task you are likely to encounter in consumer audio. Take the time to do it right the first time, and you will reap the benefits of a Monsterous sounding home-theater system.

Happy listening!
______________________________________________

I hope you all garnered some useful information from the article. If you should choose to use this information on your site, please make sure that you credit the author accordingly.

Thanks everyone!

Matt Ranta
Vanns.com
netProfits Affiliate Program
Manager
netprofits@vanns.net

[paulcook]

Great article.

Monster has ALWAYS focused heavily on training and getting the proper information out there.

Think about it...100% of your signal goes THROUGH THE CABLES!

Does Monster still promote/honor the "Lifetime Warranty" on cables and power centers?

The story of how Noel Lee began and grew his company is fascinating, too.

[Vanns.com]

Yes, Monster does still promote and honor their lifetime warranty on cables and power centers.

Thanks,

Matt Ranta
Vanns.com
netProfits Affiliate Program
Manager
netprofits@vanns.net

[paulcook]

Matt,

Could you please get the following 2 Monster product affiliate links activated ASAP?

Monster Cable Surround Sound Gaming Speakers

PG SSGS-500 and
XG SSGS-500

I would like to prominently feature these 2 skus on my new site(s)! Have you tested or listened to these speakers yet? I bet they ROCK! How about giving a set of these away for a sales contest? Some of us need some incentive to get pumped specifically about Vanns. Out of Stock issues are damping my enthusiasm...LOTS of wasted traffic! How about special bonuses (and better creative) to move specific products?

Also patiently waiting for the ability to link to specific Monster Cable products at Vanns.com by changing destination urls at CJ.

I'd also like to find out your deepest inventory skus in 3 specific product (sub)categories on your site and would also like to be able to link directy to the 3 pages for much better conversions.

Paul
www.HomeTheaterInABox.com (http://www.HomeTheaterInABox.com)

[Vanns.com]

Yes, we just added those SKUs and I expect them to be hot sellers as well. Unfortunately I have not had the chance to listen to them yet.

That's a good contest idea. I'll see what I can do...Monster is usually pretty open to contests.

Here's our 5 deepest SKUs (in order):
Meade ETX-90RA
JVC XV-FA90BK
JVC XV-FA95GD
Magellan Meridian Color
Sony SLV-D100

The Sony piece and the Meade piece are in the Product Catalog. The others (I just checked) don't seem to be. It appears that we're having an issue with our product catalog...I emailed CJ and asked that they correct this asap.

I'll get back to you with their answer as soon as I have it.

Thanks,

Matt Ranta
Vanns.com
netProfits Affiliate Program
Manager
netprofits@vanns.net