kschweizer
February 5th, 2003, 02:24 PM
Hello all,
We have officially joined the Linkshare Affiliate Network (posted this in the Linkshare forum as well) and are in the development process.
We are very excited about our soon-to-be affiliate program and want to have a strong and rewarding partnership with our affiliates over the years to come.
With that in mind, I would like to ask for input into creating a fair affiliate program. Please provide valid suggestions of what you would like to see in a program [rather than 90% commission and unlimited return days http://abw.infopop.cc/infopop/emoticons/icon_smile.gif ]
In return, I am willing to answer any questions anyone might have including confidential sales / conversion info. Our philosophy is that affiliates should be treated as an extension of our company and information should be openly shared with our affiliate parnters.
To start with:
Average order: $75 ($85 during holidays)
Conversion rate: average 2%
Major marketing efforts: Overture and other CPC search engines & some search engine optimization for keywords such as "leather journal"
Current marketing expenses: 15-18% of gross sales
Returns: 1.2% (very low compared to rest of industry of 3-5%)
Margins: Average 50%. Slightly lower on some products such as software and slightly higher on embossed products.
Don't hesitate to post questions along with suggestions. We value your opinion and want to create a great program for all of us.
Thanks,
David Giacomini
President,
K. Schweizer, Inc.
www.kschweizer.com (http://www.kschweizer.com)
We have officially joined the Linkshare Affiliate Network (posted this in the Linkshare forum as well) and are in the development process.
We are very excited about our soon-to-be affiliate program and want to have a strong and rewarding partnership with our affiliates over the years to come.
With that in mind, I would like to ask for input into creating a fair affiliate program. Please provide valid suggestions of what you would like to see in a program [rather than 90% commission and unlimited return days http://abw.infopop.cc/infopop/emoticons/icon_smile.gif ]
In return, I am willing to answer any questions anyone might have including confidential sales / conversion info. Our philosophy is that affiliates should be treated as an extension of our company and information should be openly shared with our affiliate parnters.
To start with:
Average order: $75 ($85 during holidays)
Conversion rate: average 2%
Major marketing efforts: Overture and other CPC search engines & some search engine optimization for keywords such as "leather journal"
Current marketing expenses: 15-18% of gross sales
Returns: 1.2% (very low compared to rest of industry of 3-5%)
Margins: Average 50%. Slightly lower on some products such as software and slightly higher on embossed products.
Don't hesitate to post questions along with suggestions. We value your opinion and want to create a great program for all of us.
Thanks,
David Giacomini
President,
K. Schweizer, Inc.
www.kschweizer.com (http://www.kschweizer.com)
