[Lawrence]

(I am not too sure if these articles have been brought up already)

These articles from two years ago gives hope to all those fighting against the Gator-like ad targetting:


Estee Lauder Wins German Lawsuit Against Excite http://www.adlawbyrequest.com/international/LauderGermany.shtml

Excite agrees to settle in Estee Lauder lawsuit http://media.guardian.co.uk/newmediaads/story/0,7521,410352,00.html


If Estee Lauder can win a lawsuit against Excite for selling targetted advertising based on Estee Lauder trademarks, it should be just as easy for another giant to win a similar lawsuit against Gator for selling targetted advertising based on the company's url.

[net4biz]

Thanks alot Lawrence. I sent the link to the legal beagle and he is overjoyed.

Now maybe he will get off his ass and finsih my compliant and file it

[Lawrence]

I am sure there are many companies that would be more inclined to file suit against companies that practice url-based ad targetting if they knew the result of the Estee Lauder case.

Just my $.02.