CPM dropping like lead balloon


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SpikeDo
February 24th, 2005, 09:12 AM
My CPM has been steadily dropping the whole month of February. What are all the possibilities that could be causing this? Is there anything I can do about it? I would appreciate any infomation/opinions/suggestions. Thanks!

phillyburbs
February 24th, 2005, 09:50 AM
SpikeDo:

Geez, so many variables. For example, let's say that you have AdSense on Valentine-centric pages. In the early part of the month, those clicks would likely be worth a lot more than the end of the month.

Just a thought.

        
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