flixfan
April 7th, 2005, 10:01 PM
Position: Online Marketing Manager/Senior Manager
Peerflix is an early stage, venture backed, consumer Internet company (www.peerflix.com). We offer a trading platform for physical media. Currently, the Peerflix service lets members easily trade DVDs that they own and no longer want for the DVDs they really want to watch. Founded in 2004, the company has experienced fast organic growth and received extensive coverage in key media outlets. We are ramping up our online marketing activities and are looking for an entrepreneurial, multi-talented marketing manager to help us do that.
The Online Marketing Mgr/Sr. Mgr duties will focus on new member acquisition through various types of online outlets, including affiliate programs. Reporting directly to the VP of Marketing, and working closely with the company’s founders, this person will also work in cross functional environments, including Business Development, Product Management and Engineering, to implement and manage marketing efforts. Key measures of success for this position will revolve around maximizing the ROI from acquisition efforts while driving both high quantities of and top quality new, active members to the Peerflix service.
Responsibilities
• Set up and manage Affiliate Program;
• Build and maintain online marketing strategy and operational budget;
• Deliver on user growth goals in line with projected revenues;
• Develop and execute innovative customer acquisition plans that result in strong ROI by optimally allocating dollars and resources across the most fitting online marketing vehicles;
• Identify, implement and evaluate customer acquisition campaigns in Search Marketing, Direct Marketing, and general Online Advertising across CPM, CPC and CPA models;
• Execute online media buys, including site research, media planning, contract negotiations, campaign execution, 3rd party ad trafficking and ongoing campaign optimization;
• Direct the creative process for online ads and guide external teams by setting clear creative direction and sharing in-depth consumer insights and strategic guidance;
• Track, measure, analyze and report on ongoing results, deriving recommendations and adjusting efforts as appropriate;
• Participate in overall strategy setting for marketing, business development and product efforts.
Desired Qualifications:
• Experience building and growing consumer Internet brands
• Minimum 3 years marketing experience, with 2 years specifically in consumer online marketing including media buying, affiliate programs, search engine optimization, and email marketing;
• Experience negotiating and servicing strategic partnerships, including directing outside advertising and/or promotional agencies
• Results-oriented and strong decision maker with ability to prioritize organizational objectives;
• Must be analytical, strategic, and metrics oriented with a well-developed creative eye;
• Passion for start-up, fast-changing, and dynamic industry environments;
• Entrepreneurial, high energy, and flexible - ability to multi-task, roll up sleeves, jump in, and meet aggressive deadlines under pressure with limited time and resources;
• Outstanding interpersonal and communications skills;
• BS/BA required; MBA preferred.
Do not apply if you are not ready to handle the ups-and-downs of working for a start-up company, have never worked with a consumer audience before, or haven't looked at our web site… :-)
Compensation includes salary, stock options, generous health, dental and vision care benefits, as well as unlimited trading on Peerflix!
Qualified candidates can send their resume along with an introduction letter to jobs@peerflix.com. Please include “Online Marketing” in the subject line.
Peerflix is an early stage, venture backed, consumer Internet company (www.peerflix.com). We offer a trading platform for physical media. Currently, the Peerflix service lets members easily trade DVDs that they own and no longer want for the DVDs they really want to watch. Founded in 2004, the company has experienced fast organic growth and received extensive coverage in key media outlets. We are ramping up our online marketing activities and are looking for an entrepreneurial, multi-talented marketing manager to help us do that.
The Online Marketing Mgr/Sr. Mgr duties will focus on new member acquisition through various types of online outlets, including affiliate programs. Reporting directly to the VP of Marketing, and working closely with the company’s founders, this person will also work in cross functional environments, including Business Development, Product Management and Engineering, to implement and manage marketing efforts. Key measures of success for this position will revolve around maximizing the ROI from acquisition efforts while driving both high quantities of and top quality new, active members to the Peerflix service.
Responsibilities
• Set up and manage Affiliate Program;
• Build and maintain online marketing strategy and operational budget;
• Deliver on user growth goals in line with projected revenues;
• Develop and execute innovative customer acquisition plans that result in strong ROI by optimally allocating dollars and resources across the most fitting online marketing vehicles;
• Identify, implement and evaluate customer acquisition campaigns in Search Marketing, Direct Marketing, and general Online Advertising across CPM, CPC and CPA models;
• Execute online media buys, including site research, media planning, contract negotiations, campaign execution, 3rd party ad trafficking and ongoing campaign optimization;
• Direct the creative process for online ads and guide external teams by setting clear creative direction and sharing in-depth consumer insights and strategic guidance;
• Track, measure, analyze and report on ongoing results, deriving recommendations and adjusting efforts as appropriate;
• Participate in overall strategy setting for marketing, business development and product efforts.
Desired Qualifications:
• Experience building and growing consumer Internet brands
• Minimum 3 years marketing experience, with 2 years specifically in consumer online marketing including media buying, affiliate programs, search engine optimization, and email marketing;
• Experience negotiating and servicing strategic partnerships, including directing outside advertising and/or promotional agencies
• Results-oriented and strong decision maker with ability to prioritize organizational objectives;
• Must be analytical, strategic, and metrics oriented with a well-developed creative eye;
• Passion for start-up, fast-changing, and dynamic industry environments;
• Entrepreneurial, high energy, and flexible - ability to multi-task, roll up sleeves, jump in, and meet aggressive deadlines under pressure with limited time and resources;
• Outstanding interpersonal and communications skills;
• BS/BA required; MBA preferred.
Do not apply if you are not ready to handle the ups-and-downs of working for a start-up company, have never worked with a consumer audience before, or haven't looked at our web site… :-)
Compensation includes salary, stock options, generous health, dental and vision care benefits, as well as unlimited trading on Peerflix!
Qualified candidates can send their resume along with an introduction letter to jobs@peerflix.com. Please include “Online Marketing” in the subject line.
