Tip for Merchants


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josephmonuit
May 13th, 2003, 12:33 AM
Here's a tip for you merchants...

When you set an expiration date on offers...

DO NOT STATE THAT THEY EXPIRE AT MIDNIGHT.

Expiring an offer at midnight is too confusing. Do you really mean midnight (The beginning of the day - 00:00)? Or, do you actually mean 23:59:59 PM (the end of the day)? The latter seems to be the intent usually, but, who knows? Its ambiguous.

Why be ambiguous?


(Pet Peeve #276932)

----
-J
When you're down It's a long way up
When you're up It's a long way down

QponCentral
May 13th, 2003, 01:28 AM
Not to mention a lot of us have automated systems that remove coupons based on date, not time. So if you give me a coupon that expires at 11:00 PM, it will hang around for another hour.

apcRocket
May 16th, 2003, 07:47 AM
our program at www.barberbros.com (http://www.barberbros.com) always has offers. My strategy is to just list a date of expiration and then I usually kill the promotion a day after, an extra day of happy customers is not a bad thing in the long run.

        
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