alvis72
June 15th, 2005, 02:41 PM
I have been retained by my client LowerMyBills.com to find a head of affiliate marketing. Location = Los Angeles. For more information please contact me at alvis@tangentventuresltd.com or (773)562-2243
Group Manager, Affiliate Marketing
The Company
LowerMyBills.com is the premier online service for consumers to compare the lowest rates on monthly bills to reduce living expenses. To date, the privately held Santa Monica, Calif., company has helped over 500,000 consumers save more than $172 million on their recurring monthly expenses. LowerMyBills.com grew out of the dissatisfaction its founder & CEO, Matt Coffin, experienced in the wake of buying his first home in 1999. As he attempted to seek out the best deals on long distance, cellular service, home loans and other monthly expenses, Matt ended up spending hours on hold with dozens of providers. And the rate information he did gain was confusing as well as time consuming. He wished there was a one-stop online shop where he could compare rates on all monthly expenses and select the best deals. It was this frustration that drove him to create LowerMyBills.com.
LowerMyBills.com chose a very different path from many of the dot-com businesses founded in 1999 and 2000. From the very beginning the company embodied a do more with less mentality, accepting a minimum of outside investment and focusing on producing maximum revenue growth and profitability. The early focus on attaining profitability proved prescient as massive fallout occurred in the dot-com sector, following the burst of the dot-com bubble in 2000. Focusing initially on reselling long distance services, after eighteen months the company rapidly grew successful in lead generation for auto insurance companies. Subsequently, in a span of a mere eight months, LowerMyBills.com became second only to LendingTree.com in online lead generation for home lending. As of late 2004, LowerMyBills.com has an exceptionally strong balance sheet, twelve quarters of profitability, and ten quarters of cash flow positive standing.
As part of the launch of Experian Interactive, Experian has recently acquired LowerMyBills.com. The acquisition combines Experian Interactive's other businesses -- Experian Consumer Direct (the online market leader for credit reports, scores, and monitoring products delivered directly to consumers over the Internet), MetaReward, and Affiliate Fuel (pay-for-performance Internet marketing companies) with LowerMyBills.com's platform for helping consumers find loans and lower the cost of daily living.
This further supports Experian's goal of assisting consumers in managing their financial needs and positions Experian as the 15th-largest Internet company by revenue in the US. The purchase price was $330 million, plus up to a $50 million performance-related earn-out over the next two years.
All employees and management for LowerMyBills.com will be retained. The acquisition is consistent with Experian's global strategy of acquiring complementary businesses that provide new products, new data or entry into new vertical or regional markets, while leveraging the core assets of Experian.
As word of the company has spread among its satisfied customers, LowerMyBills.com has also been featured on CNBC, CNN, CNNfn, Bloomberg Television, ABC News, KTLA, and Good Day Dallas, as well as featured in the Los Angeles Times, Wall Street Journal, New Chicago Tribune, Entrepreneur, Kiplinger's Personal Finance, and Smart Money.
Opportunity
The Group Manager will be a driving force within LowerMyBills.coms acquisition marketing efforts. Reporting to the Director of Marketing, this individual will be responsible for the bottom-line success of LowerMyBills affiliate program.
Responsibilities
The Group Manager is responsible for forecasting and delivering on volume, cost and revenue targets. Other responsibilities include recruiting new affiliates through the Commission Junction platform and direct prospecting resulting from online research. To increase volume and profits, the Group Manager will develop strong working relationships with current affiliates. Another key duty is the creation and management of promotions directed towards affiliates to increase the active affiliate base and number of affiliate transactions.
Specific Responsibilities Include:
Oversee financial aspect of program (e.g., commission structure, payment process, vendor costs).
Manage program within budget.
Ensure program remains competitive based on commissions offered.
Maintain and build Affiliate relationships with active Affiliates, especially top 20.
Develop and implement plans to recruit new as well as increase results from current Affiliates based on internal success metrics.
Ensure LowerMyBills commissions are competitive and processed in timely, accurate fashion.
Represent LowerMyBills International at Affiliate Marketing conference(s), as appropriate.
Analyze specific Affiliate performance to optimize results from top performers and bring more value to LowerMyBills
Analyze and communicate program results on monthly and quarterly basis.
Work closely with Commission Junction to manage program on daily basis.
Ensure annual vendor agreements are updated in a timely fashion.
Work internally with Product Development, Analytics, Legal, Accounts Payable, IT and Brand marketing teams.
Requirements and Qualifications
The successful candidate will have the following skill sets and abilities:
Strong judgment and problem solving skills
Ability to build meaningful business relationships
Ability to operate independently and can also work effectively in a collaborative, team environment
Strong marketing acumen; deep knowledge of direct response and online marketing
Highly analytical
Proven effectiveness in fast-paced, entrepreneurial environment
Excellent communication (written and oral) skills are a must
The successful candidate will have 5+ years of experience in online direct response marketing, including direct management of online affiliate programs. This person will be extremely analytical and adept at managing key metrics. Experience managing high profile accounts and building relationships will also be a key part of the role.
Group Manager, Affiliate Marketing
The Company
LowerMyBills.com is the premier online service for consumers to compare the lowest rates on monthly bills to reduce living expenses. To date, the privately held Santa Monica, Calif., company has helped over 500,000 consumers save more than $172 million on their recurring monthly expenses. LowerMyBills.com grew out of the dissatisfaction its founder & CEO, Matt Coffin, experienced in the wake of buying his first home in 1999. As he attempted to seek out the best deals on long distance, cellular service, home loans and other monthly expenses, Matt ended up spending hours on hold with dozens of providers. And the rate information he did gain was confusing as well as time consuming. He wished there was a one-stop online shop where he could compare rates on all monthly expenses and select the best deals. It was this frustration that drove him to create LowerMyBills.com.
LowerMyBills.com chose a very different path from many of the dot-com businesses founded in 1999 and 2000. From the very beginning the company embodied a do more with less mentality, accepting a minimum of outside investment and focusing on producing maximum revenue growth and profitability. The early focus on attaining profitability proved prescient as massive fallout occurred in the dot-com sector, following the burst of the dot-com bubble in 2000. Focusing initially on reselling long distance services, after eighteen months the company rapidly grew successful in lead generation for auto insurance companies. Subsequently, in a span of a mere eight months, LowerMyBills.com became second only to LendingTree.com in online lead generation for home lending. As of late 2004, LowerMyBills.com has an exceptionally strong balance sheet, twelve quarters of profitability, and ten quarters of cash flow positive standing.
As part of the launch of Experian Interactive, Experian has recently acquired LowerMyBills.com. The acquisition combines Experian Interactive's other businesses -- Experian Consumer Direct (the online market leader for credit reports, scores, and monitoring products delivered directly to consumers over the Internet), MetaReward, and Affiliate Fuel (pay-for-performance Internet marketing companies) with LowerMyBills.com's platform for helping consumers find loans and lower the cost of daily living.
This further supports Experian's goal of assisting consumers in managing their financial needs and positions Experian as the 15th-largest Internet company by revenue in the US. The purchase price was $330 million, plus up to a $50 million performance-related earn-out over the next two years.
All employees and management for LowerMyBills.com will be retained. The acquisition is consistent with Experian's global strategy of acquiring complementary businesses that provide new products, new data or entry into new vertical or regional markets, while leveraging the core assets of Experian.
As word of the company has spread among its satisfied customers, LowerMyBills.com has also been featured on CNBC, CNN, CNNfn, Bloomberg Television, ABC News, KTLA, and Good Day Dallas, as well as featured in the Los Angeles Times, Wall Street Journal, New Chicago Tribune, Entrepreneur, Kiplinger's Personal Finance, and Smart Money.
Opportunity
The Group Manager will be a driving force within LowerMyBills.coms acquisition marketing efforts. Reporting to the Director of Marketing, this individual will be responsible for the bottom-line success of LowerMyBills affiliate program.
Responsibilities
The Group Manager is responsible for forecasting and delivering on volume, cost and revenue targets. Other responsibilities include recruiting new affiliates through the Commission Junction platform and direct prospecting resulting from online research. To increase volume and profits, the Group Manager will develop strong working relationships with current affiliates. Another key duty is the creation and management of promotions directed towards affiliates to increase the active affiliate base and number of affiliate transactions.
Specific Responsibilities Include:
Oversee financial aspect of program (e.g., commission structure, payment process, vendor costs).
Manage program within budget.
Ensure program remains competitive based on commissions offered.
Maintain and build Affiliate relationships with active Affiliates, especially top 20.
Develop and implement plans to recruit new as well as increase results from current Affiliates based on internal success metrics.
Ensure LowerMyBills commissions are competitive and processed in timely, accurate fashion.
Represent LowerMyBills International at Affiliate Marketing conference(s), as appropriate.
Analyze specific Affiliate performance to optimize results from top performers and bring more value to LowerMyBills
Analyze and communicate program results on monthly and quarterly basis.
Work closely with Commission Junction to manage program on daily basis.
Ensure annual vendor agreements are updated in a timely fashion.
Work internally with Product Development, Analytics, Legal, Accounts Payable, IT and Brand marketing teams.
Requirements and Qualifications
The successful candidate will have the following skill sets and abilities:
Strong judgment and problem solving skills
Ability to build meaningful business relationships
Ability to operate independently and can also work effectively in a collaborative, team environment
Strong marketing acumen; deep knowledge of direct response and online marketing
Highly analytical
Proven effectiveness in fast-paced, entrepreneurial environment
Excellent communication (written and oral) skills are a must
The successful candidate will have 5+ years of experience in online direct response marketing, including direct management of online affiliate programs. This person will be extremely analytical and adept at managing key metrics. Experience managing high profile accounts and building relationships will also be a key part of the role.
