LeadPoint.com
September 23rd, 2005, 02:45 PM
LeadPoint would like to formally introduce ourselves to members of Abestweb, and detail a few reasons why if you’re generating mortgage/debt leads online you will want to work with us if you’re not already. (If you are an end-user interested in buying leads, please also read on).
Founded by Per Petterson and Marc Diana (co-founder of Commission Junction and 3rd employee of Lowermybills respectively), LeadPoint offers features and benefits far beyond what any lead generators (especially those using networks) are used to receiving, as we are the only true turnkey solution available.
Topline Advantages
-LeadPoint maximizes revenue per lead by selling your lead to the 4 highest bidders.
-Simplified lead management - LeadPoint supplies you with a form and data capture code.
-Instant Accounting and reconciliation - You will know immediately how much the lead yielded.
-Four payments per month
-Improved Customer Experience with real time matching, and real time revenue recognition.
-LeadPoint protects lead sellers by extending licensing requirements to you.
LeadPoint Details
1) Receive the true value of your leads: LeadPoint sells your leads to the 4 highest bidders in real-time, and returns this revenue to you. We operate on a slim 19% transaction margin, and you finally receive the real revenue that your lead is worth. Leads are worth various amounts to end-users, and within our marketplace 250+ top tier buyers including Ameriquest, Indy Mac, Quicken, New Century, and many more bid on leads with various characteristics resulting in the maximum revenue returned per lead. Why should you be paid a low flat CPA/CPL when you’re driving quality traffic only to have an aggregator turn your leads around and make a killing?
2) Unequaled reporting and transparency: Our reporting is true real-time, in fact we can even post a server response to you indicating the revenue that your lead fetched less than a second after your customer has submitted the lead. You also have full transparency into what happened to your leads, something you don’t have working with other partners. With LeadPoint you can see lead-level information such as name/address/phone number/etc. for every one of your leads, and if any are invalidated our systems post the reason why so you can verify this. For instance perhaps you have a lead invalidated for an invalid name and invalid phone number. You now have the power to see that the customer entered “Mickey Mouse” in the name field and “999-999-9999” in the phone number field and thus the lead really was invalid. With other partners you simply send traffic off and trust that you’ll be credited for the leads and then cross your fingers reversals don’t hit. At LeadPoint we feel smoke and mirrors are better left to Las Vegas magic shows, so you see what we see.
3) Integration with your site(s): We can integrate with you in a variety of ways. These include a traditional affiliate link that lands on our landing page through a unique campaign link, a self-hosted form, (we provide you with code for the page but you host it retaining creative control), and a server post from a form you create. The big benefit here is that you can now easily have a capture form directly on your site instead of sending traffic off to someone else’s landing page. You keep the customer, you promote under your brand. This yields higher customer loyalty, and higher long term value extracted per customer. Leadpoint does not compete with its customers, rather is a partner with its customers.
4) Product Execution on your page: We empower you to display a “thank you page” to your customer displaying the names of the four buyers in a true Lowermybills/Lending Tree like product execution from your site. This helps significantly with branding and customer retention/revisits.
5) Payment: We pay 4 times per month, on the 8th, 15th, 22nd, and end of month. It’s your money and you should be earning interest on it not us, so we get it to you as quickly as possible.
6) Our Team: LeadPoint’s core team is comprised of senior people who were formerly with Lowermybills, Commission Junction, Yahoo, and The Loan Page and various other industry leading companies. We saw what was working in the industry, and what wasn’t, and built LeadPoint to address and nullify any concerns while dramatically improve upon already positive aspects.
7) Next Steps: Sign up for a free account here: http://www.leadpoint.com/account/sellers/sellersignup.html , or if you have any questions please feel free to contact me directly. If you are an end-user interested in buying leads, please contact me directly and I'll put you in touch with our sales department.
Thanks, and I look forward to working with you!
Lars Callary
Manager of Business Development
Office: 310.209.8661
lars.callary (a t) leadpoint.com
www.leadpoint.com
Founded by Per Petterson and Marc Diana (co-founder of Commission Junction and 3rd employee of Lowermybills respectively), LeadPoint offers features and benefits far beyond what any lead generators (especially those using networks) are used to receiving, as we are the only true turnkey solution available.
Topline Advantages
-LeadPoint maximizes revenue per lead by selling your lead to the 4 highest bidders.
-Simplified lead management - LeadPoint supplies you with a form and data capture code.
-Instant Accounting and reconciliation - You will know immediately how much the lead yielded.
-Four payments per month
-Improved Customer Experience with real time matching, and real time revenue recognition.
-LeadPoint protects lead sellers by extending licensing requirements to you.
LeadPoint Details
1) Receive the true value of your leads: LeadPoint sells your leads to the 4 highest bidders in real-time, and returns this revenue to you. We operate on a slim 19% transaction margin, and you finally receive the real revenue that your lead is worth. Leads are worth various amounts to end-users, and within our marketplace 250+ top tier buyers including Ameriquest, Indy Mac, Quicken, New Century, and many more bid on leads with various characteristics resulting in the maximum revenue returned per lead. Why should you be paid a low flat CPA/CPL when you’re driving quality traffic only to have an aggregator turn your leads around and make a killing?
2) Unequaled reporting and transparency: Our reporting is true real-time, in fact we can even post a server response to you indicating the revenue that your lead fetched less than a second after your customer has submitted the lead. You also have full transparency into what happened to your leads, something you don’t have working with other partners. With LeadPoint you can see lead-level information such as name/address/phone number/etc. for every one of your leads, and if any are invalidated our systems post the reason why so you can verify this. For instance perhaps you have a lead invalidated for an invalid name and invalid phone number. You now have the power to see that the customer entered “Mickey Mouse” in the name field and “999-999-9999” in the phone number field and thus the lead really was invalid. With other partners you simply send traffic off and trust that you’ll be credited for the leads and then cross your fingers reversals don’t hit. At LeadPoint we feel smoke and mirrors are better left to Las Vegas magic shows, so you see what we see.
3) Integration with your site(s): We can integrate with you in a variety of ways. These include a traditional affiliate link that lands on our landing page through a unique campaign link, a self-hosted form, (we provide you with code for the page but you host it retaining creative control), and a server post from a form you create. The big benefit here is that you can now easily have a capture form directly on your site instead of sending traffic off to someone else’s landing page. You keep the customer, you promote under your brand. This yields higher customer loyalty, and higher long term value extracted per customer. Leadpoint does not compete with its customers, rather is a partner with its customers.
4) Product Execution on your page: We empower you to display a “thank you page” to your customer displaying the names of the four buyers in a true Lowermybills/Lending Tree like product execution from your site. This helps significantly with branding and customer retention/revisits.
5) Payment: We pay 4 times per month, on the 8th, 15th, 22nd, and end of month. It’s your money and you should be earning interest on it not us, so we get it to you as quickly as possible.
6) Our Team: LeadPoint’s core team is comprised of senior people who were formerly with Lowermybills, Commission Junction, Yahoo, and The Loan Page and various other industry leading companies. We saw what was working in the industry, and what wasn’t, and built LeadPoint to address and nullify any concerns while dramatically improve upon already positive aspects.
7) Next Steps: Sign up for a free account here: http://www.leadpoint.com/account/sellers/sellersignup.html , or if you have any questions please feel free to contact me directly. If you are an end-user interested in buying leads, please contact me directly and I'll put you in touch with our sales department.
Thanks, and I look forward to working with you!
Lars Callary
Manager of Business Development
Office: 310.209.8661
lars.callary (a t) leadpoint.com
www.leadpoint.com
