[Haiko de Poel, Jr.]

I'm proud to announce Geno's new book - "A Practical Guide to Affiliate Marketing"; "Quick Reference for Affiliate Managers & Merchants".

Just as the title implies the book is aimed at educating both merchants and affiliate managers on how to do things correctly within our industry

Order the book at: AffiliateManagerBook (http://sendme.to/Geno_s_Book)

[popdawg]

Congrats Geno!!:applause:
Are you going to do a book signing at the summit? ;)
I have friends starting an affiliate program in 2007 and this looks like the perfect gift to help them on their way.

[Geno Prussakov]

Thank you, Haiko!!


Thanks, Dawg!

Are you going to do a book signing at the summit? ;)
Sure. Why not?

I will not be selling the book at the Summit. I will have a few samples with me to display. However, those of you who are attending the Summit and want to have the book in your hands right then and there, place your order online, drop me an e-mail and I'll arrange the shipment of your copy to Vegas (together with the samples I will be receiving there) in time for the Summit. I'll have a table at the Summit. So you can pick up your copy (signed or not, however you prefer it) there.


I have friends starting an affiliate program in 2007 and this looks like the perfect gift to help them on their way.
Oh, yeah... Definitely so! :approval:

Geno

[purplebear]

:approval: Congratulations Geno :approval: I'm quite impressed.:D When you become a very famous author......I can say I knew you when.:D

[Geno Prussakov]

:approval: Congratulations Geno :approval: I'm quite impressed.:D When you become a very famous author......I can say I knew you when.:D
Exactly. :D

Thank you for your congratulations, K****! It would've not been possible without you and hundreds of other affiliates.

Geno

[ADesertRose]

Wow, Geno read my mind...needed something good to read on this subject before taking our business jump from affiliate to merchant. That could be a whole nother book though I guess, LOL.
Congrats Geno!

[Geno Prussakov]

ADesertRose, thank you for the congratulations.

...needed something good to read on this subject before taking our business jump from affiliate to merchant. That could be a whole nother book though I guess, LOL.
This one will be good one to start with, for sure. ;)

Geno

[MattMcWilliams]

Geno,

I read your bio and found that you studied at the State University of Moldova. Our tech department head, Ed, also attended there and later taught Math there.

I will ask if he knows of you :applause:

[Geno Prussakov]

I read your bio and found that you studied at the State University of Moldova. Our tech department head, Ed, also attended there and later taught Math there.

I will ask if he knows of you...
Very unlikely. Even if we studied during the same time. The USM (http://www.usm.md/start.aspx) (Universitatea de Stat din Moldova) is huge: 59 faculties, 1430 professors, and 25.500 students!! Plus, the linguistics faculty (where I studied) is not even located in the same street as the math one... Very unlikely, Matt... ;)

G.

[MattMcWilliams]

Very unlikely. Even if we studied during the same time. The USM (http://www.usm.md/start.aspx) (Universitatea de Stat din Moldova) is huge: 59 faculties, 1430 professors, and 25.500 students!! Plus, the linguistics faculty (where I studied) is not even located in the same street as the math one... Very unlikely, Matt... ;)

G.

Wow! That is bigger than I would have thought.

I just assumed you were a legend on campus :smash: :smash:

[mr_jones]

Congratulations Geno.

Outstanding accomplishment, I wish you the best of luck with it!

[Geno Prussakov]

Thank you kindly, mr_jones.

Geno

[loxly]

Congrats Geno!

[MichaelColey]

Looks like a great resource! You should post the table of contents here so everyone can see the depth of coverage. It certainly looks comprehensive.

[Geno Prussakov]

Thank you, Debbie & thank you, Michael!

You should post the table of contents here so everyone can see the depth of coverage. It certainly looks comprehensive.
Thank you, and here we go:

CONTENTS

Acknowledgements 1
Introduction 3

Part 1: QUESTIONS & ANSWERS 7

1. Pre-Launch Phase

What is affiliate marketing? 11
Is an affiliate program a viable marketing option for my business? 11
Does affiliate marketing work for one-product stores? 12
Does it work for one-of-a-kind products? 12
How does one get started? 13
What are the startup costs? 13
What is an affiliate program? 13
May affiliate expenses substitute my other online marketing expenses? 14
What time investment are we talking about? 15
Do I need to get additionally certified/educated to run
an affiliate program? 15
What are affiliates? 16
What are sub-affiliates? 16
What number of online businesses have affiliate programs? 16
Wouldn't an affiliate commission budget make me noncompetitive? 17
How soon will I start seeing sales? 18
What volume of sales should I expect? 18
What are my options as far as tracking solutions? 18
What exactly is an affiliate network? 19
What affiliate networks are available? 19
Why pay a network when you can do it all in-house? 21
What in-house software solutions are available to me? 21
How exactly does one remunerate affiliates? 23
What are cookies and why are they important? 24
What about those visitors that have their cookies turned off? 24
If two affiliates send me the same visitor, do both get the commission? 26
What if a customer returns the product? 26

2. Launch Phase

What should the base commission rate be? 31
What about the second tier commission? 32
May I lower the commission rate at a later time? 32
At what level should the cookies life be set? 33
What is most important to an affiliate? 33
How important is it to have a Program Agreement for affiliates? 35
What are affiliate datafeeds? 47
What is more important: banners/links, coupons or datafeeds? 48
What are text links? 49
How effective are text links? 49
What text links work best? 49
What size banners do you recommend having? 50
Are there any specific guidelines for affiliate banner creation? 52
Do I have to have coupons? 52
What coupons should I have? 53
What types of deals convert best? 55
How do I put together a “killer coupon”? 55
Do I need to hire an affiliate manager? 56
What qualifications should an AM possess? 58
What points should one pay attention to while drafting the contract? 60
How much should I pay my affiliate manager? 65

3. Pro Level

How do I recruit affiliates? 69
Is it wise to pay to announce/list my affiliate program? 74
How do I word my recruitment e-mail? 74
What should my approval/welcome e-mail look like? 76
What about the denial e-mail? 80
An affiliate that has no website has applied to my program.
What should I do? 82
What is the best way to contact affiliates? 82
How frequently should I keep in contact with my affiliates? 83
How often should I be sending out a newsletter? 83
What should my newsletters look like? 84
What do I do if an affiliate does not reply? 90
Is it helpful to categorize affiliates? 91
Could my program be right for only one type of affiliate? 93
What do I do with stagnant affiliates? 94
How do I motivate my affiliates? 96
How do I create datafeeds? 96
What are parasites & Parasiteware™? 97
What BHOs should I be aware of? 97
What spyware operators should I be aware of? 98
What are good resources for self-education on spyware issues? 99
Isn’t affiliate marketing dead/dying? 99
What do I do if my affiliates put their personal orders
through their accounts? 100
How can a SWOT analysis help? 100


Part 2: AFFILIATE MANAGER & MERCHANT MISTAKES 103

Introduction 105

1. Mistakes Made Within the Affiliate Program 107

2. Mistakes Made Within the Website that Runs an Affiliate Program 129

3. Day-To-Day Affiliate Program Management Mistakes 137


Part 3: IDEAS FOR AFFILIATE PROGRAM PROMOTION 153

Introduction 155

Idea #1 – Here you can see the idea's name in the book 156
Idea #2 157
Idea #3 158
Idea #4 158
Idea #5 160
Idea #6 160
Idea #7 162
Idea #8 163
Idea #9 164
Idea #10 166
Idea #11 168
Idea #12 169
Idea #13 171
Idea #14 174
Idea #15 174
Idea #16 175
Idea #17 176
Idea #18 178
Idea #19 179
Idea #20 180
Idea #21 181
Idea #22 182
Idea #23 182
Idea #24 184
Idea #25 185
Idea #26 186
Idea #27 186
Idea #28 187
Idea #29 188
Idea #30 190


APPENDIX

Internet Marketing Acronyms & Abbreviations 194

You may also find many printscreens of book pages, including 15 (fifteen!) pages of book text, at AffiliateManagerBook.com (http://www.affiliatemanagerbook.com).

Geno

[jollygoodpirate]

Congratulations,

That looks like a great book, and certainly based on real world experience not theory. What a great accomplishment for you and a great resource for the industry. :clap:

[Geno Prussakov]

That looks like a great book, and certainly based on real world experience not theory. What a great accomplishment for you and a great resource for the industry.
Thank you, jollygoodpirate!!

Geno

[Angel Djambazov]

Yay Geno,

Any book, even one based on an industry you are familiar with is a challenging project especially with all the edits and re-edits, congratulations on pulling one together!

[Vinny O'Hare]

Congrats Geno - It looks great cant wait to read it

[FastNextSerge]

Wow! Based on the table of contents it should be a "must have" book for any merchant.

Though Geno is managing FastNext affiliate program for us, I will certainly get one to read in order to be able to better understand his efforts and help him to manage our program.

Congrats Geno! And thank you for the outstanding work you are doing for FastNext!

[Geno Prussakov]

Thank you, Angel, V****, and Serge. Your compliments are much appreciated, and I'll make sure this one is just the first edition. ;)

Geno

[Gowtham.kudur]

Cool Geno CONGRATULATIONS. :)

Just a quick question “what made you write this book?’

What every the reason might be, you have done something you can be proud of. :):):)

[ecomcity]

Nice project that's sure to contain the ups and downs of affiliate marketing. What's the title Geno ... Herding Cats for fun and Profit? This one should sell like hot cakes. :rotflol:

[Geno Prussakov]

Thank you, Gowtham! Thank you, Mike!

Just a quick question “what made you write this book?’
The answer is in the introduction (http://www.affiliatemanagerbook.com/inside_excerpt.01.html). ;)


What's the title Geno ... Herding Cats for fun and Profit?
:cheerful: That would make a nice one for sure. Maybe I'll rename the second edition, Mike, giving you credit for the idea. :cheerful:

TITLE: "A Practical Guide to Affiliate Marketing"
SUBTITLE: "Quick Reference for Affiliate Managers & Merchants"

Geno

[megatonloh]

Congratulation Geno for launching your new book. :clap: :clap: :clap:


Thanks
Richard