Carolyn - ShareASale
October 17th, 2007, 05:16 PM
Thought this was an interesting retail observation...just got off the phone with Rick over at PrintableGamesAtoZ.com, and they made a tiny little change to the BirthdayGamesAtoZ.com site that doubled conversion and average order size!
So I thought I'd share, just something to keep in the back of your mind as you guys go about designing your sites, ya.
On this page (http://www.birthdaygamesatoz.com/games/birthdaygamesinfo.html), see that list of individual games? That wasn't there last week. Instead it was a bunch of copy describing each game. So here's what happened, Rick added that list, and now consumers are clicking each individual game, reading, clicking back button. Click, read, back, etc. etc.
Here's what happens in their brain...first they look at the price of the package, and they think, "Hm. $17.95. But I only need one or two games..." So they start clicking all the links. They find a few of them that look cool, then think, "Man. $6.99 a pop. For three, that's $21. I may as well get the package."
Voila! Our conversion is up because the site has gotten stickier (click, read, back, click, read, back), and average order is up because of a very smart pricing strategy!
Just thought I'd share :)
So I thought I'd share, just something to keep in the back of your mind as you guys go about designing your sites, ya.
On this page (http://www.birthdaygamesatoz.com/games/birthdaygamesinfo.html), see that list of individual games? That wasn't there last week. Instead it was a bunch of copy describing each game. So here's what happened, Rick added that list, and now consumers are clicking each individual game, reading, clicking back button. Click, read, back, etc. etc.
Here's what happens in their brain...first they look at the price of the package, and they think, "Hm. $17.95. But I only need one or two games..." So they start clicking all the links. They find a few of them that look cool, then think, "Man. $6.99 a pop. For three, that's $21. I may as well get the package."
Voila! Our conversion is up because the site has gotten stickier (click, read, back, click, read, back), and average order is up because of a very smart pricing strategy!
Just thought I'd share :)
