[Robert Drumm]

Since our year supply of contact lenses page (http://www.aclens.com/discount-contact-lenses.asp) has been so succesful converting orders and increasing average order size, I wanted to test another landing page this month.

I thought we'd push something out to the couponers. Could I get some feedback on the new page here via PM or posting here:

http://www.aclens.com/contact-lens-coupons.asp

What should change? What are the strong/weak points?

I think spelling out how to redeem coupons is a huge plus. I also think pointing out restrictions should be beneficial especially when we roll out some exciting things we have coming up for the holiday rush. One link with all active coupons should work well for those who don't have the means to update a coupon database regularly.

Any and all comments are greatly appreciated.

Bob

P.S. You can get a jump start on November codes as the new coupons are listed on that page. The newsletter will go out tomorrow with additional updates.

[sfcom]

If you could make the coupon codes a complete word with no numbers, it would be easier for the customer to remember.

Also, I think Kraft might take issue with your header pic for the coupon page. (Plus I don't think it stands out that much anyway...should an optical company have a blurry image on the site, besides in a comparison situation?).

One additional thing is your t&cs of the coupons should be below the codes, not above them. Not in really fine print, but a smaller font would be good.

:howdy: My 2 cents...

-sfcom

[Robert Drumm]

If you could make the coupon codes a complete word with no numbers, it would be easier for the customer to remember.

With our wide variety of codes it's a bit difficult but I'll look into whole word codes starting in December.

Also, I think Kraft might take issue with your header pic for the coupon page. (Plus I don't think it stands out that much anyway...should an optical company have a blurry image on the site, besides in a comparison situation?).

My graphics work is great huh :) I didn't feel like waiting on our graphics guys to put something together for me but I'll definitely have the entire header replaced when they have the time. I'm the best "blur" and "sharpen" guy in the business though :artist:

One additional thing is your t&cs of the coupons should be below the codes, not above them. Not in really fine print, but a smaller font would be good.

Making that change now...probably better for conversions to get the codes as high on the page as possible.

Thanks for the info.

Bob

[MichaelColey]

I think it looks great! I would be interested to see how it performs (conversion ratio and average order size) linking coupons to that page vs. linking to the home page vs. the "year supply" page. I suspect that the year supply would perform the best, although this might be a close second.

Consider using that page to upsell, too. Point out that the coupons can be used in conjunction with the rebates (include a link), the "year supply" pricing (include a link), and free shipping (include a link).

I like the coupon codes as you have them. I like short words or sequences of letters, followed by a number related to the discount offered (ACL5, ACL10, etc.). Careful with the combination of S's and 5's and I's, L's, and 1's, though.

Another useful thing that many stores offer is the ability to pass a parameter so that the coupon code gets defaulted in the shopping cart / checkout. For instance, http://www.aclens.com/?coupon=ACL150.

You might want to make the part about where to enter the coupon code a little more prominent. It's unique, putting it in the Special Instructions (which I like), but it's really easy to miss.

[Trust]

How about something like:

http://www.lampsplus.com/index.aspx?a=24AFFDC6

I think with your example, they still have to enter the code?

With the Lamps Plus example, it's automatically entered in the cart for them and the landing page is nice and clear. My favorite kind of links, coupon text links like that. It's the best way all around for the merchant, affiliate and shopper.

[Eric Ewe]

I think it's a bit wordy. Maybe you can add some picture or images to break the text up.

1) If you can make this a bit shorter or put it as if it is a sticky note.
"Coupon Redemption Guide" on the right menu. Not a lot of people will read the text. The lampPlus was clear and short.

2) "Coupon Code: ACLS5"
I would suggest changing the coupon code. Sometimes, some people will see a "5" (five) as a "S" (as in "S"nake). This will save you and your customer service people some grief or not lose a sale.
Other things to avoid, 1 (one) = l, 0 (zero) = O, 5 (five) = S
Edit: NVM, I saw that Michael also brought up this point.

I like the LampPlus landing page too.

Thought. A-B test and share the results ;)

All the best!

[Robert Drumm]

Consider using that page to upsell, too. Point out that the coupons can be used in conjunction with the rebates (include a link), the "year supply" pricing (include a link), and free shipping (include a link).


I thought about mentioning upsell's/rebates here but was afraid it would be too much for the viewer. I think I'll do the first two weeks as is and the second two weeks with rebates, year supply, and free shipping mentioned and see how it works.



Another useful thing that many stores offer is the ability to pass a parameter so that the coupon code gets defaulted in the shopping cart / checkout. For instance, http://www.aclens.com/?coupon=ACL150.

With the Lamps Plus example, it's automatically entered in the cart for them and the landing page is nice and clear. My favorite kind of links, coupon text links like that. It's the best way all around for the merchant, affiliate and shopper.

I've been exploring this for the last month or so. I think we're going in that direction but it's probably on hold until January. I like the Lamps Plus landing page quite a bit...I was only going to have the code entered in the box but the graphic with the discount is probably the way to go.


You might want to make the part about where to enter the coupon code a little more prominent. It's unique, putting it in the Special Instructions (which I like), but it's really easy to miss.

Bolding the "Special Instructions" part now.


1) If you can make this a bit shorter or put it as if it is a sticky note.
"Coupon Redemption Guide" on the right menu. Not a lot of people will read the text. The lampPlus was clear and short.

Like above I think I'll do two weeks as/is and two weeks with a condensed version and see what happens.

Thanks all for the feedback!

Bob

[Robert Drumm]

Interesting results so far. Conversions are about the same as the rest of the site. Average order is up considerably though.

I think we'll try Eric's advice and cut back on the wordiness of the page and/or try to highlight the coupons somehow. There's a huge difference in time spent on the page and I think to much text is confusing or people just don't want to take the time to read.

We haven't seen nearly the outstanding results that the year supply page receives so I'll tinker with it until we get there.

More input is greatly appreciated.

Thanks

Bob

[bibby]

Looks great excpet for one minor change (Probably just me). I prefer the type of discount to be listed on the first line. I find that stands out more.