Buckle.com Affiliate Manager Needed


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Lydia Pierson
January 4th, 2008, 02:18 PM
Affiliate Marketing Manager – Buckle.com
Company: The Buckle, Inc. (NYSE: BKE)
Submitted: January 4, 2008

Description:

Buckle.com, a fashion-forward specialty clothing retailer is looking for an Affiliate Marketing Manager for our Kearney, Nebraska office. This is a full-time position.


Requirements:

We are seeking an experienced Affiliate Manager who will be responsible for leading/managing online affiliate relationships for Buckle.com.

* Bachelors Degree

* 3+ years experience in marketing account management

* Proficient knowledge of internet marketing strategies or prior media experience

* Excellent verbal and written communication skills

* Strong negotiation skills, as well as excellent problem solving and follow up skills

* Strong analytical skills and able to demonstrate proficiency in measuring response rates, ROI, etc.

* Agency contacts or knowledge of CPA / PPC advertising a plus

* Able to work under pressure, handle multiple active accounts and meet predetermined goals

* Proven track record with recruiting efforts for affiliate programs/networks

* Proficient with Microsoft Office products (Outlook, Excel, Word, PowerPoint)

* Exceptional work ethic


Duties Include:

* Identify and recruit new and relevant affiliates to our network. Review incoming applications and verify partner information.

* Manage and grow relationships with publishers and affiliates by providing exceptional account service.

* Audit affiliate partners for program compliance.

* Research and advise affiliates on efficient methods of optimizing their revenue on an ongoing basis.

* Provide weekly updates on key metrics, ROI, and key trends for marketing programs.

* Plan, execute, and optimize joint co-branded marketing campaigns.

* Coordinate with in-house Design for internal & external creative needs.

* Regular communication over the phone, through email, newsletters and blog with affiliates.

* Provide affiliates with selling tools to ensure program growth. (Storefronts, Merchandiser Feed, Text Links, and Banner Ads)

* Develop and review variance reports to monitor the health of the program. Reach out to underutilized affiliates with a plan to grow that business.

* Manage and reconcile commissions with each affiliate monthly.


Benefits Include:

* Medical, dental, and life insurance

* Paid time off

* Matching 401(k) plan (amount determined annually)

* Generous merchandise discount

* Pre-tax flexible spending account

* Group long-term disability insurance

* Supplemental life insurance


FAQ:

Are you willing to let the person work abroad or from a different location?
We would prefer to have a manager on location at the national headquarters in Kearney, Nebraska. Our marketing, sales support staff, and merchandise buyers are here and are a wealth of information that cannot be replicated while telecommuting.

Are you willing to outsource to an OPM?
We would prefer to have a manager dedicated to Buckle and an integrated part of our marketing team.

What is the salary range?
The Salary/Wage is dependant upon experience and later performance.

About the company and product:
The Buckle, Inc. (NYSE: BKE) is a leading retailer of medium to better–priced casual apparel, footwear and accessories for fashion–conscious young men and women. The Company currently operates over 350 stores in 38 states, under the names Buckle and The Buckle. Buckle markets a wide selection of brand names and private label casual apparel, including denims, other casual bottoms, tops, sportswear, outerwear, accessories and footwear. The Company emphasizes personalized attention to its guests (customers) and provides individual customer services such as free alterations, free gift–wrapping, layaways and a frequent shopper program.

Will the candidate be managing anyone?
The candidate will not manage anyone immediately. However, as the program grows and the need is warranted, the candidate will be key in growing and managing the affiliate team.

Will Buckle include travel to relevant conferences and events?
The candidate will be required to attend at least one conference a year. The choice of which conference to attend is left to the candidate’s discretion.

Describe the office atmosphere.
Although, we’re the headquarters for the company, we’re casual at the office. The majority of Teammates wear jeans.

Describe the subordination.
This candidate will report to the director of eMarketing / Online Business Development formally on a weekly basis. Otherwise, we’re a fairly small team and my door is always open. The director reports to the Executive eCommerce Director. The Executive eCommerce Director reports to the CEO.

If the program already exists - is it an in-house one or does it operate on an affiliate network and which one?
The Buckle affiliate program has been running for several years in-house. We operate on the affiliate network, LinkShare, but are open to new ideas.

Lydia Pierson
January 4th, 2008, 02:22 PM
I left this out of my previous post.

If interested, please go to https://storefront.kenexa.com/buckle/cc/Home.ss to submit an application. Or, you may mail your resume to:

The Buckle, Inc.
Attention: Lydia Pierson
PO Box 1480
Kearney, NE 68848-1480

Thanks,
Lydia Pierson
The Buckle, Inc.

Woodwind&Brasswind
January 4th, 2008, 02:54 PM
Brrr..... Nebraska?

Haha. Sounds like a pretty complete description and a great program! Best luck!

7-days
January 4th, 2008, 04:50 PM
Hey, Nebraska is a great place to live ("Now where did my electric throw go", he says as he gets up to put another log on the fire).

Lydia, I'm just down the road in Omaha and about as close as you are going to get to in-house with an OPM. I'll send you some information and perhaps we can see if there are any possibilities here as I work primarily with fashion merchants. Sorry, I'm too rooted in Omaha with kids and family to relocate, but could be available in-house a few days a month while working mainly in my Omaha office.

Chuck Hamrick
January 5th, 2008, 12:27 AM
Lydia, I know Kearney, used to stop there on the way to Montana from Kansas City. If you have trouble landing someone locally let me know as I would love to outsource your program on a rev share.

webworker
January 5th, 2008, 01:30 AM
available in-house a few days a monthIt also can't hurt at all to involve someone who has a long-established presence, reputation and following; and anyone in this community can vouch for that.

I took a look at the site and have to say, that is the must stunning line of women's sweaters I've seen anyplace.

Lydia Pierson
April 7th, 2008, 04:37 PM
Thank you so much to everyone reading this thread. The number professionals we've met during this hiring process gave us many very qualified leads. We're pleased to announce that we did indeed hire an OPM with an established presence in affiliate marketing and a passion for fashion to boot! We're very happy to see the program getting the attention that it deserves.

Thanks again,

Lydia Pierson
The Buckle, Inc.

Chuck Hamrick
April 7th, 2008, 05:58 PM
Lydia, word on the street is that you hired Partner Centric? Will we see an announcement soon?

        
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